Cookie Policy

Cookies and Similar Technologies

A cookie is a text file stored on your device when you visit a website. It allows the site or a third-party service to recognise your browser on subsequent visits and to record information about your interactions. Cookies cannot run code, read files stored elsewhere on your device, or introduce malware.

This policy uses “cookies” broadly to refer to cookies and equivalent tracking technologies including web beacons, pixel tags, local storage objects, and session identifiers. These serve functionally similar purposes and are subject to the same consent framework.

Cookies are classified by two independent dimensions. By origin: first-party cookies are set by this site; third-party cookies are set by external services operating on this site. By lifespan: session cookies expire when you close the browser; persistent cookies remain for a defined duration until they expire or are manually deleted.

Cookie Purposes on This Site

We use cookies for four purposes. Cookies requiring consent are not placed until you accept them through the consent mechanism displayed on your first visit. You can update your preferences at any time via the cookie settings link in the site footer.

Types of Cookie

3.1 Essential Cookies

These are required for the site to operate. They enable page navigation, session state management, and storage of your consent decision so the consent prompt is not repeated on every page. They contain no personally identifiable information, do not track behaviour across other sites, and cannot be disabled through the consent tool. Blocking them in browser settings will impair site functionality.

3.2 Performance and Analytics Cookies

These collect anonymous, aggregated data on how visitors use the site: which pages are visited, navigation paths, time spent per page, error occurrences, and entry and exit points. They identify no individual users. We use this data to understand content performance and identify areas for improvement.

We may use Google Analytics. Data is processed under Google’s privacy framework at policies.google.com/privacy. You can prevent Google Analytics from measuring your visits by installing the browser add-on at tools.google.com/dlpage/gaoptout. Analytics cookies are persistent, typically active for up to 13 months, and placed only after consent.

3.3 Affiliate Tracking Cookies

When you click a link to a partner casino, an affiliate tracking cookie is placed on your device. This records that your visit to the casino originated from this site and enables the casino’s affiliate platform to attribute qualifying actions to our referral account.

These cookies store a session identifier, click timestamp, and destination reference. They do not record your name, email, payment information, or any sensitive data. They do not follow your activity on the casino’s platform – from the moment you leave this site, that data is collected by the casino under its own policies.

Affiliate tracking cookies are persistent, remaining active for 30 to 90 days depending on the programme. They are placed only after consent. Declining them does not prevent you from visiting casino partners, but means we will not receive referral credit for those visits.

3.4 Functional Cookies

These store user preferences that personalise your experience – consent choices, display settings, and similar configurations. They do not track behaviour across other websites and are not used for advertising. Duration varies by function, from a single session to up to 12 months.

3.5 Third-Party Cookies

Third-party services connected to this site – analytics platforms, affiliate tracking networks, and content delivery services – may set their own cookies when you visit. These are governed by each provider’s own privacy and cookie policies. We do not control their placement or the data they collect. The principal services likely to set third-party cookies on this site are Google (analytics) and the affiliate network platforms we use.

Cookie Summary

• Essential: first-party • session and up to 12 months • navigation, session, consent storage • no consent required
• Analytics (Google Analytics): third-party • up to 13 months • aggregate site usage • consent required
• Affiliate tracking: third-party • 30–90 days • referral attribution • consent required
• Functional: first or third-party • session to 12 months • user preference storage • consent required

Managing Cookies

5.1 Consent Tool

A consent notice appears on your first visit. You may accept all cookies, accept essential cookies only, or customise your preferences by category. Your choice is stored and applied to subsequent visits. To change your preferences, use the cookie settings link in the site footer at any time.

5.2 Browser Settings

All major browsers allow you to view, block, and delete cookies through the settings menu:

Chrome: Settings → Privacy and security → Cookies and other site data

Firefox: Settings → Privacy & Security → Cookies and Site Data

Safari: Preferences → Privacy → Manage Website Data

Edge: Settings → Cookies and site permissions → Manage and delete cookies

Opera: Settings → Advanced → Privacy & security → Site Settings → Cookies

Blocking all cookies, including essential ones, will impair this site and most other websites you visit.

5.3 Mobile Browsers

iOS: Settings → Safari → Privacy & Security. Android Chrome: Settings → Privacy and Security. Other mobile browsers have equivalent settings within their own menus.

5.4 Opt-Out Tools

Your Online Choices (EU / UK) – manage interest-based tracking preferences across participating ad networks.

Network Advertising Initiative (US) – opt out of tracking by NAI member organisations.

Digital Advertising Alliance (US) – opt out of interest-based advertising by DAA members.

Google Analytics Opt-Out Add-on – browser extension to prevent Google Analytics measurement.

Do Not Track

Some browsers can transmit a Do Not Track (DNT) signal indicating a preference not to be tracked. There is no legally binding standard requiring websites to honour DNT signals in a specific way. We may not modify our data collection practices in response to DNT signals. Granular control is available through the consent tool and browser settings described above.

Policy Updates

This Cookie Policy may be revised to reflect changes in our technology, service providers, or applicable regulation. Updates are published on this page with a revised date. Continued use of the site after any update constitutes acceptance.

Contact

For questions about our cookie practices, use the contact form on the About page.